How to Create a High Ranking Website for a Law Firm

How to Create a High Ranking Website for a Law Firm

WebStarts offers law firms everything needed to build a professional, search engine optimized website that attracts new clients. With its drag-and-drop editor, built-in SEO tools, and mobile optimization, you can create a high-ranking law firm website without writing code or hiring expensive developers.

The best part about WebStarts is that it was designed from the ground up to be search engine friendly, making your law practice more likely to appear on Google when potential clients search for attorneys in your area.

Here’s everything you need to know about creating a high-ranking website for your law firm using WebStarts.

What is WebStarts for law firms?

WebStarts

WebStarts is an all-in-one website builder that includes hosting, domain registration, and a visual drag-and-drop editor specifically designed to help businesses create professional websites that rank well in search engines.

For law firms, this means you can:

  • Create a professional website that showcases your legal services and builds client trust
  • Optimize your site for local SEO to attract clients in your area
  • Accept online consultation bookings and payment processing
  • Send marketing emails to existing and potential clients
  • Manage client communications through built-in live chat
  • Create blog content that establishes your legal expertise
  • Get a professional email address that matches your domain
  • Access everything through one platform with unified support

How to get started with your law firm website

Getting your law practice online with WebStarts involves three simple steps:

Sign up and select your template

Go to https://webstarts.com and create your free account. No credit card required to start.

Browse through the available templates and choose one that fits your law firm’s style. You can completely customize any template using the drag-and-drop editor.

Customize your design

Use the visual editor to:

  • Upload your firm logo and professional photos
  • Change colors to match your brand
  • Add your practice information and legal services
  • Customize layouts without writing code
  • Preview how your site looks on desktop and mobile

Get your custom domain

WebStarts automatically configures your custom domain name in less than a minute. Choose a domain that includes your firm name or location for better local SEO (e.g., smithlawchicago.com).

Essential pages every law firm website needs

Your law firm website should include these critical pages to rank well and convert visitors into clients:

Homepage

  • Clear headline stating your firm name and location
  • Professional photo of your office or legal team
  • Brief overview of your legal services
  • Contact information prominently displayed
  • Call-to-action buttons for consultations

Practice Areas page

Detail all legal services you offer:

  • Personal injury law
  • Criminal defense
  • Family law
  • Corporate law
  • Estate planning
  • Real estate law
  • Immigration law

About page

  • Attorney credentials and experience
  • Bar admissions and certifications
  • Team member introductions
  • Firm philosophy and values
  • Office photos and awards

Contact and location page

  • Full address with map integration
  • Phone numbers
  • Office hours
  • Driving directions
  • Parking information

Client resources

  • Initial consultation forms
  • Intake questionnaires
  • Fee structures
  • Payment options
  • Case evaluation process

SEO optimization for law firms

WebStarts includes built-in SEO features that help your law firm website rank higher in search results:

Local SEO optimization

  • Include your city and neighborhood in page titles and content
  • Add your full address and phone number to every page
  • Create location-specific practice area pages
  • Use local legal keywords throughout your content

Search engine submission

With a paid WebStarts plan, your site gets automatically submitted to major search engines including Google, Yahoo, and Bing.

Content optimization

  • Write unique page titles and descriptions for each page
  • Use relevant legal keywords naturally in your content
  • Include client testimonials and case results
  • Add alt text to all images

Technical SEO

WebStarts handles technical SEO automatically:

  • Fast loading times with their CDN
  • Mobile-responsive design
  • SSL certificates for secure browsing
  • Clean URL structure

Mobile optimization for law firm websites

Mobile optimization for law firm websites

More clients search for attorneys on their phones than ever before. WebStarts ensures your law firm website looks perfect on mobile devices:

  • Automatic mobile optimization for all templates
  • Touch-friendly buttons and navigation
  • Fast loading on mobile networks
  • Easy-to-read text and contact information
  • Click-to-call phone numbers

You can also create a custom mobile version or let WebStarts automatically optimize your existing design for smaller screens.

Adding client booking and contact features

Adding client booking and contact features

WebStarts includes several features to help clients connect with your practice:

Online booking system

The booking app allows clients to:

Live chat support

Engage with website visitors in real-time:

  • Answer questions about legal services and fees
  • Help with consultation scheduling
  • Provide immediate customer service
  • Available even when you’re away from your office

Contact forms

Create custom forms for:

  • New client inquiries
  • Case evaluation requests
  • Emergency legal situations
  • Feedback and reviews

Payment processing

Accept payments directly through your website:

  • Credit card processing
  • Online payment for legal services
  • Retainer and fee payment options
  • Secure transaction handling

Content marketing with the built-in blog

Content marketing with the built-in blog

Regular blog content helps establish your legal expertise and improves search engine rankings. WebStarts includes a user-friendly blog app that makes creating content as easy as posting on social media.

Blog content ideas for law firms

  • Legal advice and tips
  • Recent case law updates
  • Changes in legislation
  • Behind-the-scenes firm updates
  • Client success stories (with permission)
  • Local legal news and events

SEO benefits of blogging

  • Fresh content signals search engines your site is active
  • Target long-tail keywords clients search for
  • Build authority in legal topics
  • Create shareable content for social media
  • Attract backlinks from other websites

Managing client communications

WebStarts includes a complete Customer Relationship Manager (CRM) and email marketing tools:

Email marketing features

  • Send consultation reminders
  • Share legal newsletters
  • Promote new services or legal updates
  • Follow up with clients after case resolution
  • Manage up to 2,500 contacts with the Business plan

Contact management

  • Store client contact information
  • Track communication history
  • Segment clients by practice area
  • Automate follow-up sequences
  • Integration with booking system

WebStarts pricing for law firms

WebStarts offers three pricing tiers suitable for different firm sizes:

Free Plan ($0/month)

  • Basic website with WebStarts subdomain
  • 1GB storage
  • Standard bandwidth
  • Perfect for testing the platform

Individual Plan ($25/month)

  • Custom domain name
  • Professional email address
  • Ad-free website
  • 10GB storage
  • Enhanced CDN for faster loading

Business Plan ($50/month)

  • Everything in Individual Plan
  • Search engine submission
  • Premium apps including booking and live chat
  • Email marketing for up to 2,500 contacts
  • Payment processing
  • Priority support
  • 100GB storage
  • Unlimited collaborators

For law firms, the Business Plan provides the best value with all essential features for client acquisition and management.

Frequently asked questions

Can I accept online payments for legal services?

WebStarts includes secure payment processing with the Business Plan. You can accept credit cards, set up retainer payments, and process transactions directly through your website.

Will my law firm website show up on Google?

WebStarts websites are designed to be search engine friendly from the ground up. With the Business Plan, your site gets automatically submitted to Google, Yahoo, Bing, and other search engines. However, ranking depends on your content, local competition, and ongoing SEO efforts.

How quickly can I get my law firm website online?

Your website can be live within minutes of completing the setup. Domain configuration happens automatically in less than a minute, and you can start customizing your site immediately.

Do I need technical knowledge to manage my law firm website?

No coding or technical knowledge required. WebStarts uses a true drag-and-drop editor where you can see changes as you make them. If you need help, live customer support is available by phone and email.

Can clients book consultations through my website?

The booking app allows clients to schedule consultations online 24/7. They can choose legal services, select available time slots, and receive automatic confirmations and reminders.

What if I need help with my law firm website?

WebStarts provides live customer support from 11:00am to 7:30pm EST Monday through Friday, plus email support around the clock. With a paid subscription, you get telephone support from actual WebStarts experts.

Is my client data secure?

All WebStarts websites include SSL certificates for secure data transmission. Client information and communications are protected, and WebStarts never shares your data with third parties.

Can I add team members to help manage the website?

With the Business Plan, you get unlimited collaborators, allowing multiple staff members to help update content, manage bookings, and respond to client inquiries.

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